ACADEMIC RESEARCH
​This is my academic research hub.
All my papers
Paper 01 -2021
Hau Le, Ratanasuda Punnahitanond
The influence of Google Score Ratings and Reviews on Vietnamese Consumers’ Online Hotel Booking Decision: A Case Study of Five-Star Hotels in Vietnam
@Journal of Contemporary Social Sciences and Humanities
Paper 02 -2022
Hau Le
How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention?
@RSU International Research Conference 2022
​Paper 03 - 2022
Hau Le, Nguyen Thi Kim Yen
The Impact Of Social Media Influencers On Consumers' Purchase Intention: An Investigation In Viet Nam In A New Normal Of The Covid-19 Pandemic
@International Conference on Social Science, Arts, Business and Education (ICSSABE - 2022)
​Paper 04 - 2023
Hau Le, Nguyen Mai Phuong
The Impact of Social Media Influencers on Vietnamese Consumers’ Purchase Intention in The Post-Period of the COVID-19 Pandemic
@RSU International Research Conference 2023